Tuesday, October 6, 2009

Mac users own more DSLRs?

Taken from Macworld/PC World article Report: U.S. Mac Households Rise to 12 Percent:

72 percent of those Mac users have laptops, and are very likely to live in mixed environments--a staggering 85 percent of those Mac users surveyed also own a Windows-based PC. And 66 percent of those households contain three or more computers, compared with 29 percent for Windows households.

Those in Mac households are also greater consumers of consumer electronics. The survey found that 63 percent of Apple households own an iPod, compared to 36 percent of overall computer owners. 32 percent own a DSLR camera (versus 12 percent), while 18 percent own a 50-plus-inch LCD TV (versus 8 percent).

And we also get the reason why:

"Thirty-six percent of Apple computer owners reported household incomes greater than $100,000, compared to 21 percent of all consumers. With a higher household income, though, it's not a surprise that those consumers are making more electronics purchases."

Yeah, interesting.

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